Mobile applications and destination branding in Spain

Mostra el registre complet Registre parcial de l'ítem

• dc.contributor.author Scolari, Carlos Alberto, 1963-ca
• dc.contributor.author Fernández Cavia, Josep, 1963-ca
• dc.date.accessioned 2017-08-31T12:51:48Z
• dc.date.available 2017-08-31T12:51:48Z
• dc.date.issued 2014
• dc.description.abstract The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.
• dc.description.sponsorship This research work has been funded by the project “Online Communication for Destination Brands. Development of an Integrated Assessment Tool: Websites, Mobile Applications and Social Media (CODETUR)” (CSO 2011-22691), of the Ministry of Economy and Competitiveness of the Spanish Government.
• dc.format.mimetype application/pdfca
• dc.identifier.citation Scolari C, Fernandez-Cavia J. Mobile applications and destination branding in Spain. International Journal of Interactive Mobile Technologies. 2014; 8(2):15-22. DOI: 10.3991/ijim.v8i2.3575
• dc.identifier.doi http://dx.doi.org/10.3991/ijim.v8i2.3575
• dc.identifier.issn 1865-7923
• dc.identifier.uri http://hdl.handle.net/10230/32714
• dc.language.iso eng
• dc.publisher International Association of Online Engineering (IAOE)ca
• dc.relation.ispartof International Journal of Interactive Mobile Technologies. 2014; 8(2):15-22
• dc.relation.projectID info:eu-repo/grantAgreement/ES/3PN/CSO2011-22691
• dc.rights © 2014 The Author(s). This is an Open Access article distributed under the terms of the Creative Commons Attribution (CC BY) (http://creativecommons.org/licenses/by/3.0). Published article is available in International Journal of Interactive Mobile Technologies, 2014, 8(2).
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri http://creativecommons.org/licenses/by/3.0
• dc.subject.keyword Mobile media
• dc.subject.keyword Mobile ecosystem
• dc.subject.keyword App
• dc.subject.keyword Tourism
• dc.subject.keyword Destination branding
• dc.title Mobile applications and destination branding in Spainca
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion