Mobile applications and destination branding in Spain

Citació

  • Scolari C, Fernandez-Cavia J. Mobile applications and destination branding in Spain. International Journal of Interactive Mobile Technologies. 2014; 8(2):15-22. DOI: 10.3991/ijim.v8i2.3575

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Descripció

  • Resum

    The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.
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