Mobile applications and destination branding in Spain

Scolari, Carlos Alberto, 1963-; Fernández Cavia, Josep, 1963-

doi:http://dx.doi.org/10.3991/ijim.v8i2.3575

Mobile applications and destination branding in Spain

License

Citation

Scolari C, Fernandez-Cavia J. Mobile applications and destination branding in Spain. International Journal of Interactive Mobile Technologies. 2014; 8(2):15-22. DOI: 10.3991/ijim.v8i2.3575

Abstract

The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.