The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology

Citació

  • Scolari CA, Fraticelli D. The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology. Convergence. 2019 Jun 1;25(3):496-515. DOI: 10.1177/1354856517721807

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Descripció

  • Resum

    The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ production based on quantitative data. The study continues with a semiotic/discursive analysis of their audio-visual production’s main distinctive traits. As traditional television is imitating nowadays these new media expressions, this article also addresses the aesthetics and grammar of Yutubers, a TV program produced by Comedy Central that simulates the Spanish YouTubers channels’ aesthetics and language. The analysis concludes with a discussion on the study’s findings and a series of questions about these new media subjects.

  • DOI

    http://dx.doi.org/10.1177/1354856517721807

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    Articles (Departament de Comunicació)
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