The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology

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• dc.contributor.author Scolari, Carlos Alberto, 1963-ca
• dc.contributor.author Fraticelli, Damiánca
• dc.date.accessioned 2017-09-29T13:07:11Z
• dc.date.available 2017-09-29T13:07:11Z
• dc.date.issued 2019
• dc.description.abstract The objective of this article is to propose a first exploratory analysis of the Spanish YouTubers’ main productions and practices. Following the description of the emergence of YouTube in the context of media ecology, the article presents a general overview of the top ten Spanish YouTubers’ production based on quantitative data. The study continues with a semiotic/discursive analysis of their audio-visual production’s main distinctive traits. As traditional television is imitating nowadays these new media expressions, this article also addresses the aesthetics and grammar of Yutubers, a TV program produced by Comedy Central that simulates the Spanish YouTubers channels’ aesthetics and language. The analysis concludes with a discussion on the study’s findings and a series of questions about these new media subjects.
• dc.description.sponsorship This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 645238
• dc.format.mimetype application/pdfca
• dc.identifier.citation Scolari CA, Fraticelli D. The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecology. Convergence. 2019 Jun 1;25(3):496-515. DOI: 10.1177/1354856517721807
• dc.identifier.doi http://dx.doi.org/10.1177/1354856517721807
• dc.identifier.issn 1354-8565
• dc.identifier.uri http://hdl.handle.net/10230/32841
• dc.language.iso eng
• dc.publisher SAGE Publicationsca
• dc.relation.ispartof Convergence. 2019 Jun 1;25(3):496-515
• dc.relation.projectID info:eu-repo/grantAgreement/EC/H2020/645238
• dc.rights The final, definitive version of this paper has been published in Convergence, by SAGE Publications Ltd, All rights reserved. © The Author(s) 2017
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.keyword YouTube
• dc.subject.keyword YouTubers
• dc.subject.keyword vBloggers
• dc.subject.keyword Media ecology
• dc.subject.keyword Media evolution
• dc.subject.keyword Hypertelevision
• dc.subject.keyword Simulation
• dc.subject.keyword Social media
• dc.title The Case of the top Spanish YouTubers: emerging media subjects and discourse practices in the new media ecologyca
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/acceptedVersion