“The murderer is him ✓” Multimodal humor in danmu video comments

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• dc.contributor.author Zhang, Leticia Tian
• dc.contributor.author Cassany, Daniel
• dc.date.accessioned 2022-03-23T07:31:50Z
• dc.date.available 2022-03-23T07:31:50Z
• dc.date.issued 2021
• dc.description.abstract This paper analyzes humorous comments created through a popular viewing-and-commenting system used in China and Japan, known as danmu (or danmaku). This system enables its users to superimpose anonymous comments on the video frame, which are displayed in subsequent viewing. We collected 327 user-selected ‘funniest’ screenshots of comments from danmu video sharing sites. Using content and discourse analysis, we re-contextualized the comments and identified main mechanisms of humor. Results show that speakers make fun of the plot, characters and of each other, relating to the video frame, Chinese culture and Japanese fandom. They rely on non-aggressive but rather playful teasing, allusions and retorts, and apply multimodal resources such as color, layout, and symbols to enhance the humorous effect. Our study contributes to the emerging research focus on multimodal humor (Yus 2016), social semiotics and a discursive approach to danmu-mediated communication.
• dc.description.sponsorship This research was supported by a predoctoral grant from the Chinese Scholarship Council for the first author (CSC No. 201608390036), and the Spanish competitive research project “ForVid: Video as a language learning format in and outside schools” (RT2018-100790-B-100; 2019–2021; Ministry of Science, Innovation and Universities).
• dc.format.mimetype application/pdf
• dc.identifier.citation Zhang LT, Cassany D. “The murderer is him ✓” Multimodal humor in danmu video comments. Internet pragmatics. 2021;4(2):272-94. DOI: 10.1075/ip.00038.zha
• dc.identifier.doi http://dx.doi.org/10.1075/ip.00038.zha
• dc.identifier.issn 2542-3851
• dc.identifier.uri http://hdl.handle.net/10230/52757
• dc.language.iso eng
• dc.publisher John Benjamins Publishing
• dc.relation.ispartof Internet pragmatics. 2021;4(2):272-94
• dc.relation.projectID info:eu-repo/grantAgreement/ES/2PE/RT2018-100790-B-100
• dc.rights Available under the CC BY-NC 4.0 license. © John Benjamins Publishing Company
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
• dc.subject.keyword Danmaku
• dc.subject.keyword Affordances
• dc.subject.keyword Incongruity
• dc.subject.keyword Semiotic modes
• dc.subject.keyword Video sharing
• dc.subject.keyword Bilibili
• dc.title “The murderer is him ✓” Multimodal humor in danmu video comments
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion