Making sense of danmu: coherence in massive anonymous chats on Bilibili.com

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• dc.contributor.author Zhang, Leticia Tian
• dc.contributor.author Cassany, Daniel
• dc.date.accessioned 2020-10-01T10:02:56Z
• dc.date.available 2020-10-01T10:02:56Z
• dc.date.issued 2020
• dc.description.abstract Although coherence has been widely studied in computer-mediated communication (CMC), insufficient attention has been paid to emergent multimodal forms. This study analyzes a popular commentary system on Chinese and Japanese video-sharing sites – known as danmu or danmaku – where anonymous comments are superimposed on and scroll across the video frame. Through content and multimodal discourse analysis, we unpack danmu-mediated communication analyzing the newest interface (on Bilibili.com), the comments, the interpersonal interactions and the unusual use of the second-person pronoun. Results show that despite the technological constraints (hidden authorship, unmarked sending date and lack of options to structure comments), users construct order in interactions through repetition, danmu-specific expressions and multimodal references, while using playful language to make fun. This study provides an up-to-date analysis on an increasingly popular CMC medium beyond well-studied social networking sites, and broadens the understanding of coherence in contemporary CMC.
• dc.description.sponsorship The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was supported by a predoctoral grant from the Chinese Scholarship Council for the first author (CSC No. 201608390036) and the Spanish competitive research project ‘ForVid: Video as a language learning format in and outside schools’ (RT2018-100790-B-100; 2019–2021; Ministry of Science, Innovation and Universities).
• dc.format.mimetype application/pdf
• dc.identifier.citation Zhang LT, Cassany D. Making sense of danmu: coherence in massive anonymous chats on Bilibili.com. Discourse Stud. 2020;22(4):483–502. DOI: 10.1177/1461445620940051
• dc.identifier.doi http://dx.doi.org/10.1177/1461445620940051
• dc.identifier.issn 1461-4456
• dc.identifier.uri http://hdl.handle.net/10230/45368
• dc.language.iso eng
• dc.publisher SAGE Publications
• dc.relation.ispartof Discourse Studies. 2020;22(4):483–502. DOI: 10.1177/1461445620940051
• dc.relation.projectID info:eu-repo/grantAgreement/ES/2PE/RT2018-100790-B-100
• dc.rights Zhang LT, Cassany D, Making sense of danmu: coherence in massive anonymous chats on Bilibili.com, Discourse Studies (volume 22 number 4) pp. 483–502. Copyright © 2020 The Author(s). DOI: 10.1177/1461445620940051. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) https://creativecommons.org/licenses/by-nc/4.0/
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri https://creativecommons.org/licenses/by-nc/4.0/
• dc.subject.keyword Barrage subtitles
• dc.subject.keyword Bullet comments
• dc.subject.keyword Chinese social media
• dc.subject.keyword Cohesion
• dc.subject.keyword Collaborative video annotation
• dc.subject.keyword Computer-mediated communication
• dc.subject.keyword Conversation
• dc.subject.keyword Danmaku
• dc.subject.keyword Digital discourse
• dc.subject.keyword Fan studies
• dc.subject.keyword Multimodal discourse analysis
• dc.title Making sense of danmu: coherence in massive anonymous chats on Bilibili.com
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion