‘Is it always so fast?’: Chinese perceptions of Spanish through danmu video comments

Cassany, Daniel; Zhang, Leticia Tian

doi:http://dx.doi.org/10.1075/sic.00035.zha

‘Is it always so fast?’: Chinese perceptions of Spanish through danmu video comments

Citation

Zhang LT, Cassany D. ‘Is it always so fast?’: Chinese perceptions of Spanish through danmu video comments. Spanish in context. 2019; 16(2): 217–42. DOI: 10.1075/sic.00035.zha

Abstract

While much research has proved the benefits of subtitled audiovisuals for foreign language learning, few studies address such practices in out-ofclassroom settings or focus on Asia-based video-sharing platforms. This study bridges this gap by introducing an increasingly popular viewing-commenting system in Japan and China, known as danmu or danmaku, which displays viewers’ timeline-synchronized comments on video content. We analyse the metalinguistic comments which entail viewers’ knowledge of the language, their comprehension issues and sociolinguistic attitudes toward its use. Adopting an inductive or data-driven methodology, we extracted and manually coded 390 comments that are related to the Spanish language, Spanish - Chinese translation and learning Spanish. Results show that viewers are mostly interested in linguistic features that differ from Chinese or English (e.g. the complex grammar) and they use danmu to access sociolinguistic issues that are central to daily communication such as the fast speech rate, language varieties, and frequent use of vulgarisms.