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Social media, context collapse and the future of data-driven populism

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dc.contributor.author Guerrero Solé, Frederic
dc.contributor.author Suárez-Gonzalo, Sara
dc.contributor.author Cristòfol, Rovira
dc.contributor.author Codina, Lluís
dc.date.accessioned 2020-10-21T07:50:26Z
dc.date.issued 2020
dc.identifier.citation Guerrero-Solé F, Suárez-Gonzalo S, Rovira C, Codina L. Social media, context collapse and the future of data-driven populism. El profesional de la información. 2020;29(5):e290506. DOI: 10.3145/epi.2020.sep.06
dc.identifier.issn 1699-2407
dc.identifier.uri http://hdl.handle.net/10230/45540
dc.description.abstract During the last decades populism has become a mainstream ideology in Western democracies (Mudde, 2004; 2016). At the same time, the popularisation of digital platforms has facilitated the process of political communication while social networks have become one of the preferred communicative tools for political populists to spread their messages. Drawing on the idea that computational technologies allow a particular performance of populism (Baldwin-Philippi, 2019), this paper aims to foster a better theoretical understanding of how innovation in communication technologies contribute to the success of populism. It is argued that the characteristics of populism (a focus on ‘the people’, technological savviness and chameleonism) allow it to overcome most of the obstacles put in place by digital networks. In particular, populism is in an ideal situation to deal with the phenomena of context collapse in social media (Boyd; Marwick, 2011). Finally, it is argued that in the era of personalized politics (Bennett, 2012), populists can make use of real-time data-driven techniques to develop successful communicative strategies addressed to mass audiences in order to construct the populist self in the image and likeness of the people. This form of populism is called data-driven populism.
dc.description.sponsorship This research was funded by the project “Polarization, duplication of active audiences and populism on Twitter. Analysis of the influence of populist discourses on political debates in Spain (2016-2020)” (Datapop). PGC2018-097352-A-I00 and “Interactive storytelling and digital visibility in interactive documentary and structured journa-lism”. RTI2018-095714-B-C21, ERDF and Ministry of Science, Innovation and Universities (Spain).
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher EPI (El Profesional de la Información)
dc.relation.ispartof El profesional de la información. 2020;29(5):e290506
dc.rights © EPI - El Profesional de la información http://www.elprofesionaldelainformacion.com
dc.title Social media, context collapse and the future of data-driven populism
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.3145/epi.2020.sep.06
dc.subject.keyword Social media
dc.subject.keyword Computational politics
dc.subject.keyword Populism
dc.subject.keyword Populist communication
dc.subject.keyword Context collapse
dc.subject.keyword Datafication
dc.subject.keyword Microtargeting
dc.relation.projectID info:eu-repo/grantAgreement/ES/2PE/RTI2018-095714-B-C21
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion

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