Social media, context collapse and the future of data-driven populism

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• dc.contributor.author Guerrero Solé, Frederic
• dc.contributor.author Suárez-Gonzalo, Sara
• dc.contributor.author Cristòfol, Rovira
• dc.contributor.author Codina, Lluís
• dc.date.accessioned 2020-10-21T07:50:26Z
• dc.date.issued 2020
• dc.description.abstract During the last decades populism has become a mainstream ideology in Western democracies (Mudde, 2004; 2016). At the same time, the popularisation of digital platforms has facilitated the process of political communication while social networks have become one of the preferred communicative tools for political populists to spread their messages. Drawing on the idea that computational technologies allow a particular performance of populism (Baldwin-Philippi, 2019), this paper aims to foster a better theoretical understanding of how innovation in communication technologies contribute to the success of populism. It is argued that the characteristics of populism (a focus on ‘the people’, technological savviness and chameleonism) allow it to overcome most of the obstacles put in place by digital networks. In particular, populism is in an ideal situation to deal with the phenomena of context collapse in social media (Boyd; Marwick, 2011). Finally, it is argued that in the era of personalized politics (Bennett, 2012), populists can make use of real-time data-driven techniques to develop successful communicative strategies addressed to mass audiences in order to construct the populist self in the image and likeness of the people. This form of populism is called data-driven populism.en
• dc.description.sponsorship This research was funded by the project “Polarization, duplication of active audiences and populism on Twitter. Analysis of the influence of populist discourses on political debates in Spain (2016-2020)” (Datapop). PGC2018-097352-A-I00 and “Interactive storytelling and digital visibility in interactive documentary and structured journa-lism”. RTI2018-095714-B-C21, ERDF and Ministry of Science, Innovation and Universities (Spain).
• dc.format.mimetype application/pdf
• dc.identifier.citation Guerrero-Solé F, Suárez-Gonzalo S, Rovira C, Codina L. Social media, context collapse and the future of data-driven populism. El profesional de la información. 2020;29(5):e290506. DOI: 10.3145/epi.2020.sep.06
• dc.identifier.doi http://dx.doi.org/10.3145/epi.2020.sep.06
• dc.identifier.issn 1699-2407
• dc.identifier.uri http://hdl.handle.net/10230/45540
• dc.language.iso eng
• dc.publisher EPI (El Profesional de la Información)
• dc.relation.ispartof El profesional de la información. 2020;29(5):e290506
• dc.relation.projectID info:eu-repo/grantAgreement/ES/2PE/RTI2018-095714-B-C21
• dc.rights © EPI - El Profesional de la información http://www.elprofesionaldelainformacion.com
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.keyword Social mediaen
• dc.subject.keyword Computational politicsen
• dc.subject.keyword Populismen
• dc.subject.keyword Populist communicationen
• dc.subject.keyword Context collapseen
• dc.subject.keyword Dataficationen
• dc.subject.keyword Microtargetingen
• dc.title Social media, context collapse and the future of data-driven populismen
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion