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‘Choose, collect, manage, win!’: Neoliberalism, enterprising culture and risk society in video game covers

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dc.contributor.author Oliva Rota, Mercè
dc.contributor.author Pérez Latorre, Óliver
dc.contributor.author Besalú Casademont, Reinald, 1983-
dc.date.accessioned 2016-12-19T08:10:27Z
dc.date.available 2016-12-19T08:10:27Z
dc.date.issued 2016
dc.identifier.citation Oliva M, Pérez-Latorre Ó, Besalú R. ‘Choose, collect, manage, win!’: neoliberalism, enterprising culture and risk society in video game covers. Convergence. 2016; 0(0):1-16. DOI: 10.1177/1354856516680324
dc.identifier.issn 1354-8565
dc.identifier.uri http://hdl.handle.net/10230/27789
dc.description.abstract This article aims to identify the relationship between video games and neoliberal values. To fulfil this aim, it analyses the covers of the 20 top-selling video games in the United States each year from 2010 to 2014 (a total of 80 different games). Video game covers are a type of paratext, that is, texts that accompany another text to promote it and to guide its reading. Thus, video game covers choose and highlight some of the games’ features over others, and by doing that they construct a discourse. In this article, it is argued that regardless of genre, the covers analysed convey and promote neoliberal values, such as freedom and choice, entrepreneurship, consumption and accumulation of goods, customization, novelty, individualism and meritocracy. This promotion of neoliberal values is combined with an appeal to the concerns of ‘risk society’. Thus, the covers of the top-selling video games play on fears linked to the new context created by the economic crisis while at the same time legitimizing the neoliberal ideal of the ‘enterprising self’ as a model for dealing with it.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher SAGE Publications
dc.relation.ispartof Convergence: The International Journal of Research into New Media Technologies. 2016; 0 (0): 1-16.
dc.rights The final, definitive version of this paper has been published in Convergence: The International Journal of Research into New Media Technologies, 0/0, November/2016 by SAGE Publications Ltd, All rights reserved. © Mercè Oliva, Óliver Pérez-Latorre, Reinald Besalú 2016
dc.title ‘Choose, collect, manage, win!’: Neoliberalism, enterprising culture and risk society in video game covers
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.1177/1354856516680324
dc.subject.keyword Consumerism
dc.subject.keyword Covers
dc.subject.keyword Customization
dc.subject.keyword Enterprising self
dc.subject.keyword Governmentality
dc.subject.keyword Meritocracy
dc.subject.keyword Neoliberalism
dc.subject.keyword Paratexts
dc.subject.keyword Risk society
dc.subject.keyword Video games
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/acceptedVersion


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