‘Choose, collect, manage, win!’: Neoliberalism, enterprising culture and risk society in video game covers
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- dc.contributor.author Oliva Rota, Mercèca
- dc.contributor.author Pérez Latorre, Óliverca
- dc.contributor.author Besalú Casademont, Reinald, 1983-ca
- dc.date.accessioned 2016-12-19T08:10:27Z
- dc.date.available 2016-12-19T08:10:27Z
- dc.date.issued 2016ca
- dc.description.abstract This article aims to identify the relationship between video games and neoliberal values. To fulfil this aim, it analyses the covers of the 20 top-selling video games in the United States each year from 2010 to 2014 (a total of 80 different games). Video game covers are a type of paratext, that is, texts that accompany another text to promote it and to guide its reading. Thus, video game covers choose and highlight some of the games’ features over others, and by doing that they construct a discourse. In this article, it is argued that regardless of genre, the covers analysed convey and promote neoliberal values, such as freedom and choice, entrepreneurship, consumption and accumulation of goods, customization, novelty, individualism and meritocracy. This promotion of neoliberal values is combined with an appeal to the concerns of ‘risk society’. Thus, the covers of the top-selling video games play on fears linked to the new context created by the economic crisis while at the same time legitimizing the neoliberal ideal of the ‘enterprising self’ as a model for dealing with it.en
- dc.format.mimetype application/pdfca
- dc.identifier.citation Oliva M, Pérez-Latorre Ó, Besalú R. ‘Choose, collect, manage, win!’: neoliberalism, enterprising culture and risk society in video game covers. Convergence. 2016; 0(0):1-16. DOI: 10.1177/1354856516680324ca
- dc.identifier.doi http://dx.doi.org/10.1177/1354856516680324
- dc.identifier.issn 1354-8565ca
- dc.identifier.uri http://hdl.handle.net/10230/27789
- dc.language.iso engca
- dc.publisher SAGE Publicationsca
- dc.relation.ispartof Convergence: The International Journal of Research into New Media Technologies. 2016; 0 (0): 1-16.
- dc.rights The final, definitive version of this paper has been published in Convergence: The International Journal of Research into New Media Technologies, 0/0, November/2016 by SAGE Publications Ltd, All rights reserved. © Mercè Oliva, Óliver Pérez-Latorre, Reinald Besalú 2016ca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.subject.keyword Consumerismen
- dc.subject.keyword Coversen
- dc.subject.keyword Customizationen
- dc.subject.keyword Enterprising selfen
- dc.subject.keyword Governmentalityen
- dc.subject.keyword Meritocracyen
- dc.subject.keyword Neoliberalismen
- dc.subject.keyword Paratextsen
- dc.subject.keyword Risk societyen
- dc.subject.keyword Video gamesen
- dc.title ‘Choose, collect, manage, win!’: Neoliberalism, enterprising culture and risk society in video game coversca
- dc.type info:eu-repo/semantics/articleca
- dc.type.version info:eu-repo/semantics/acceptedVersionca