Symbolic meaning of local identity – A case study on Barcelona place brand representation
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- dc.contributor.author Craciun, Cristinaca
- dc.contributor.other Universitat Pompeu Fabra. Departament de Comunicacióca
- dc.contributor.other Fernández Cavia, Josep, 1963-ca
- dc.date.accessioned 2012-07-11T01:54:39Z
- dc.date.available 2012-07-11T01:54:39Z
- dc.date.issued 2011-09-28ca
- dc.date.modified 2012-07-10T07:27:36Zca
- dc.description.abstract The core objective of this research process was to design an operational tool for place brand analysis. By modelling the emotional significance and the deeper-lying symbols associated to a specific place identity I expected to create a semiotic tool that could be applied, mutatis mutandis, on other similar place brands. As a field case study to develop the instrument, my choice of the research arena was Barcelona city, the capital of Catalonia Autonomous Community, Spain. Barcelona brand identity was approached in the line of the Chicago Urban Anthropology School. The research methods were designed according to the prescriptions of the urban anthropology, namely qualitative methods: in-depth interviews and discourse analysis. The final research outcome was a model summarizing a range of specific emotional values that support a place brand to position in the collective mindset and to assume a positively valued status and identity in the world order.ca
- dc.format 91 p.ca
- dc.format 1714859 bytesca
- dc.format application/pdfca
- dc.format.mimetype application/pdfca
- dc.identifier http://hdl.handle.net/2072/170000ca
- dc.identifier.uri http://hdl.handle.net/10230/12658
- dc.language.iso engca
- dc.rights.uri Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i el departament i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (http://creativecommons.org/licenses/by-nc-nd/2.5/es/)ca
- dc.subject.other Semiòtica -- Aspectes socialsca
- dc.subject.other Màrqueting territorialca
- dc.subject.other Barcelonaca
- dc.title Symbolic meaning of local identity – A case study on Barcelona place brand representationca
- dc.type info:eu-repo/semantics/reportca