Community building in the digital age: dynamics of online sports discussion

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dc.contributor.authorLópez González, Hibai, 1983-ca
dc.contributor.authorGuerrero Solé, Fredericca
dc.contributor.authorLarrea Estefanía, Olatzca
dc.date.accessioned2015-05-05T08:59:30Z
dc.date.available2015-05-05T08:59:30Z
dc.date.issued2014ca
dc.description.abstractMarca Community is arguably one of the most popular online sports communities in Spain with over 400,000 members. In its forum, users can comment on the news published by the sport-based newspapers Marca while interacting with other members. Drawing on the existing literature on virtual communities, this study empirically examines the engagement in online discussion in order to determine the degree of “community building” promoted by the members. We propose a methodological approach taking under consideration the singularities of the sports fans and of the online conversation. A structural analysis focusing on the user interaction was conducted over the members (N=4,967) who posted comments in 8 selected articles. The findings suggest that Marca Community is a non-hierarchical liquid network wherein members participate in an equal footing.en
dc.format.mimetypeapplication/pdfca
dc.identifier.citationLopez-Gonzalez H, Guerrero-Solé F, Larrea O. Community building in the digital age: dynamics of online sports discussion. Communication & Society. 2014; 27(3): 83-105.ca
dc.identifier.issn0214-0039ca
dc.identifier.urihttp://hdl.handle.net/10230/23519
dc.language.isoengca
dc.publisherUniversidad de Navarra. Facultad de Comunicaciónca
dc.relation.ispartofCommunication & Society. 2014; 27(3): 83-105.
dc.rightsAquest document està subjecte a una llicència Creative Commonsca
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/
dc.subject.keywordCitizen journalismen
dc.subject.keywordSporten
dc.subject.keywordOnline discussionen
dc.subject.keywordCommentsen
dc.subject.keywordCommunityen
dc.subject.keywordMarcaen
dc.subject.otherMarca (Diari)
dc.subject.otherFòrums (Internet)
dc.subject.otherPeriodisme esportiu -- Espanya
dc.subject.otherPremsa electrònica
dc.subject.otherConversa interactiva per Internet
dc.titleCommunity building in the digital age: dynamics of online sports discussionca
dc.typeinfo:eu-repo/semantics/articleca
dc.type.versioninfo:eu-repo/semantics/publishedVersionca

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