Community building in the digital age: dynamics of online sports discussion
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- dc.contributor.author López González, Hibai, 1983-ca
- dc.contributor.author Guerrero Solé, Fredericca
- dc.contributor.author Larrea Estefanía, Olatzca
- dc.date.accessioned 2015-05-05T08:59:30Z
- dc.date.available 2015-05-05T08:59:30Z
- dc.date.issued 2014ca
- dc.description.abstract Marca Community is arguably one of the most popular online sports communities in Spain with over 400,000 members. In its forum, users can comment on the news published by the sport-based newspapers Marca while interacting with other members. Drawing on the existing literature on virtual communities, this study empirically examines the engagement in online discussion in order to determine the degree of “community building” promoted by the members. We propose a methodological approach taking under consideration the singularities of the sports fans and of the online conversation. A structural analysis focusing on the user interaction was conducted over the members (N=4,967) who posted comments in 8 selected articles. The findings suggest that Marca Community is a non-hierarchical liquid network wherein members participate in an equal footing.en
- dc.format.mimetype application/pdfca
- dc.identifier.citation Lopez-Gonzalez H, Guerrero-Solé F, Larrea O. Community building in the digital age: dynamics of online sports discussion. Communication & Society. 2014; 27(3): 83-105.ca
- dc.identifier.issn 0214-0039ca
- dc.identifier.uri http://hdl.handle.net/10230/23519
- dc.language.iso engca
- dc.publisher Universidad de Navarra. Facultad de Comunicaciónca
- dc.relation.ispartof Communication & Society. 2014; 27(3): 83-105.
- dc.rights Aquest document està subjecte a una llicència Creative Commonsca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/
- dc.subject.keyword Citizen journalismen
- dc.subject.keyword Sporten
- dc.subject.keyword Online discussionen
- dc.subject.keyword Commentsen
- dc.subject.keyword Communityen
- dc.subject.keyword Marcaen
- dc.subject.other Marca (Diari)
- dc.subject.other Fòrums (Internet)
- dc.subject.other Periodisme esportiu -- Espanya
- dc.subject.other Premsa electrònica
- dc.subject.other Conversa interactiva per Internet
- dc.title Community building in the digital age: dynamics of online sports discussionca
- dc.type info:eu-repo/semantics/articleca
- dc.type.version info:eu-repo/semantics/publishedVersionca