Communication and branding on national tourism websites
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- dc.contributor.author Fernández Cavia, Josep, 1963-ca
- dc.contributor.author Castro, Danielaca
- dc.date.accessioned 2017-07-19T07:05:18Z
- dc.date.available 2017-07-19T07:05:18Z
- dc.date.issued 2015
- dc.description.abstract Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents a quality assessment of the official destination websites of five countries –Spain, Brazil, Argentina, Chile and China– obtained from applying the Web Quality Index. The results show that the best quality is achieved by Spain’s official destination website followed by those of Argentina, Chile, Brazil and China. The research also reveals that the national tourism websites require a clear improvement in areas such as interactivity, persuasiveness and commercialization.en
- dc.description.sponsorship This research work has been funded by the project “Online Communication for Destination Brands. Development of an Integrated Assessment Tool: Websites, Mobile Applications and Social Media (CODETUR)” (CSO 2011-22691), of the Ministry of Economy and Competitiveness of the Spanish Government. More information can be found at www.marcasturisticas.org (available only in Spanish).en
- dc.format.mimetype application/pdfca
- dc.identifier.citation Fernández-Cavia J, Castro D. Communication and branding on national tourism websites. Cuadernos.info. 2015;(37):167-85. DOI: 10.7764/cdi.37.682
- dc.identifier.doi http://dx.doi.org/10.7764/cdi.37.682
- dc.identifier.issn 0719-3661
- dc.identifier.uri http://hdl.handle.net/10230/32566
- dc.language.iso eng
- dc.publisher Facultad de Comunicaciones. Pontificia Universidad Católica de Chileca
- dc.relation.ispartof Cuadernos.info. 2015;(37):167-85
- dc.relation.projectID info:eu-repo/grantAgreement/ES/3PN/CSO2011-22691
- dc.rights Todos los derechos reservados © 2015 Cuadernos.info
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.subject.keyword Destination brandingen
- dc.subject.keyword e-tourismen
- dc.subject.keyword Website assessmenten
- dc.subject.keyword National tourist destinationen
- dc.subject.keyword Official destination websiteen
- dc.subject.keyword Destination marketing organizationen
- dc.subject.keyword Web quality indexen
- dc.subject.keyword Evaluación de sitios webes
- dc.subject.keyword Destino turístico nacionales
- dc.subject.keyword Sitio web oficial de turismoes
- dc.subject.keyword Organización de marketing de destinoes
- dc.subject.keyword Índice de calidad webes
- dc.subject.keyword Branding de destino
- dc.subject.keyword e-turismo
- dc.subject.keyword Avaliação de sites
- dc.subject.keyword Destinos nacionais de turismo
- dc.subject.keyword Sites oficiais de destinos turísticos
- dc.subject.keyword Marketing de destinos turísticos
- dc.subject.keyword Índice de qualidade web
- dc.title Communication and branding on national tourism websitesen
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/publishedVersion