Communication in social media: the exhibitions devoted to Salvat-Papasseit and Raimon at Arts Santa Mònica as case studies

Abstract

This article shows the research results on the exhibitions devoted to Salvat-Papasseit and Raimon at Arts Santa Mònica Creativity Centre, Barcelona. This article is part of a global research project on the presence of Catalonian museums in social media. The main goal of this research is to examine the dissemination and communication strategy used by Arts Santa Mònica in social media platforms. Our methodology consisted in elaborating and applying quantitative and qualitative parameters and indicators for the analysis. Significant data were obtained using the tracking engine DigiDocSpider and were also provided by the centre itself. According to the results, Arts Santa Mònica has a relevant presence on social networks and it is also very active on them. In addition, the centre has a very dynamic website and a significant number of visitors, both virtual and on-site. On the other hand, the results also show the necessity for using new generation tools and for information updates. We conclude this article by mentioning the need for including the above mentioned tools as a way to improve social participation in cultural life and social media, not only as a way to target audiences in exhibitions but also as actual tools of collective participation. Also, we have used this research project to take a quick f look at how literature is represented online, thus suggesting future research lines regarding both literature and digital technologies.