Cultural differences on seeking information: an eye tracking study
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- dc.contributor.author Marcos, Mari Carmenca
- dc.contributor.author García-Gavilanes, Ruth Olimpiaca
- dc.contributor.author Bataineh, Emadca
- dc.contributor.author Pasarin, Laraca
- dc.date.accessioned 2013-07-24T14:22:07Z
- dc.date.available 2013-07-24T14:22:07Z
- dc.date.issued 2013
- dc.description.abstract The main goal of this research is to investigate how people with different cultural background differ in their interaction style and visual behavior on search engine results pages (SERP), more specifically between groups from the Middle Eastern region vs. Western Europe. We conducted a controlled eye-tracking experiment to explore and evaluate the visual behavior of Arabs and Spaniard/nusers when scanning through the first page of the search results in Google. Big differences can be observed in the 4 aspects studied: U.A.E. participants stayed on the SERPs for longer, they read more results and they read each snippet in a more complete way than Spaniards. In Spain, people tended to scan the SERP, reading less text on each snippet, and choose a result among the first top ranked/nones without hardly seeing those in bottom positions.ca
- dc.format.mimetype application/pdfca
- dc.identifier.citation Marcos MC, García-Gavilanes R, Bataineh E, Pasarin L. Cultural differences on seeking information: an eye tracking study. In: CIH'13: Workshop Many People, Many Eyes; April 27-May 2, 2013; Paris, France.
- dc.identifier.uri http://hdl.handle.net/10230/20943
- dc.language.iso engca
- dc.publisher ACM Association for Computer Machinery
- dc.rights Aquest document està subjecte a una llicència Creative Commons
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/es/
- dc.subject.keyword Search engines
- dc.subject.keyword Cultural differences
- dc.subject.keyword Eye tracking
- dc.subject.keyword Visual behavior
- dc.subject.keyword User experience
- dc.subject.other Ulls -- Moviments
- dc.subject.other Interacció persona-ordinador
- dc.subject.other Percepció visual
- dc.subject.other Igualtat -- Aspectes socials
- dc.title Cultural differences on seeking information: an eye tracking studyca
- dc.type info:eu-repo/semantics/conferenceObjectca
- dc.type.version info:eu-repo/semantics/submittedVersionca