Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media production

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• dc.contributor.author Scolari, Carlos Alberto, 1963-ca
• dc.date.accessioned 2015-12-21T08:37:16Z
• dc.date.available 2015-12-21T08:37:16Z
• dc.date.issued 2009ca
• dc.description.abstract Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and narratology in the context of media studies. After dealing with the conceptual chaos around transmedia storytelling, the article analyzes how these new multimodal narrative structures create different implicit consumers and construct a narrative world. The analysis includes a description of the multimedia textual structure created around the Fox television series 24. Finally, the article analyzes transmedia storytelling from the perspective of a semiotics of branding.
• dc.format.mimetype application/pdfca
• dc.identifier.citation Scolari CA. Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media production. Int J Commun. 2009; 3: 586-606.ca
• dc.identifier.issn 1932-8036ca
• dc.identifier.uri http://hdl.handle.net/10230/25480
• dc.language.iso engca
• dc.publisher University of Southern California. Annenberg School for Communicationca
• dc.relation.ispartof International Journal of Communication. 2009; 3: 586-606.
• dc.rights © 2009 (Carlos Alberto Scolari). Licensed under the Creative Commons Attribution Noncommercial No Derivatives (by-nc-nd). Available at http://ijoc.org.ca
• dc.rights.accessRights info:eu-repo/semantics/openAccessca
• dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/2.5/
• dc.title Transmedia storytelling: implicit consumers, narrative worlds, and branding in contemporary media productionca
• dc.type info:eu-repo/semantics/articleca
• dc.type.version info:eu-repo/semantics/publishedVersionca