Enhancing media sport consumption: online gambling in european football

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• dc.contributor.author López González, Hibai, 1983-
• dc.contributor.author Tulloch, Christopher David
• dc.date.accessioned 2023-05-08T06:29:13Z
• dc.date.available 2023-05-08T06:29:13Z
• dc.date.issued 2015
• dc.description.abstract This article explores the intersections between sports bodies, media companies and gambling industries in European football. While betting, communication and sport have maintained an ongoing relationship for over two centuries, this article argues that the digitalisation of betting platforms has reconfigured the links between the traditional actors and created a new ‘online football betting ecology’. We elaborate on the intricate relationships of betting sites with top European football institutions via sponsorship, and on the role of the media, influencers and celebrities in the promotion of betting companies. An upbeat interpretation of this scenario stresses the enhancement of the act of consumption for football fans, transcending their traditional passive role as spectators. However, a more pessimistic vision points out that the economic dominance of the online gambling industry influences the way football competitions are run and endangers the integrity of the sport.
• dc.format.mimetype application/pdf
• dc.identifier.citation Lopez-Gonzalez H, Tulloch C. Enhancing media sport consumption: online gambling in european football. Media International Australia. 2015;155(1):130-9. DOI: 10.1177/1329878X1515500115
• dc.identifier.doi http://dx.doi.org/10.1177/1329878X1515500115
• dc.identifier.issn 1329-878X
• dc.identifier.uri http://hdl.handle.net/10230/56708
• dc.language.iso eng
• dc.publisher SAGE Publications
• dc.relation.ispartof Media International Australia. 2015;155(1):130-9.
• dc.rights Lopez-Gonzalez H, Tulloch C, Enhancing media sport consumption: online gambling in european football, Media International Australia (Vol. 155, Iss. 1) pp. 130-139. Copyright © 2015 Sage Publications. DOI: 10.1177/1329878X1515500115
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.other Esports
• dc.subject.other Futbol
• dc.subject.other Indústria audiovisual
• dc.title Enhancing media sport consumption: online gambling in european football
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/acceptedVersion