Expansion of Disneyland to Brazil
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- dc.contributor.author Abdin, Fahimca
- dc.contributor.author Fajardo, Annaca
- dc.contributor.author Prudencio, Jenniferca
- dc.date.accessioned 2016-07-05T12:10:57Z
- dc.date.available 2016-07-05T12:10:57Z
- dc.date.issued 2016-06-09
- dc.description Master (Msc) in International Business. Master Thesisca
- dc.description Tutor: Valentí Campsca
- dc.description.abstract This business plan explores an opportunity for The Walt Disney Company to develop its presence in emerging countries through the expansion of its Disneyland Park to Brazil. The venture proposed would be a break-through for the company who has yet to have such close presence in similar markets. Perhaps a move against the odds, the successful expansion of Disneyland to Brazil will be a great accomplishment for the company and the country, who has been working tirelessly to keep up with developed nations. This business plan has the opportunity to show the world the potential of emerging countries, and as a result, open the door for many companies to invest in the potential offered by developing nations.en
- dc.format.mimetype application/pdfca
- dc.identifier.uri http://hdl.handle.net/10230/27001
- dc.language.iso engca
- dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spainca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ca
- dc.subject.other Treball de fi de màster – Curs 2015-2016ca
- dc.subject.other Parcs d'atraccions -- Aspectes econòmics -- Brasilca
- dc.subject.other Walt Disney Productionsca
- dc.subject.other Disneylandca
- dc.subject.other Parc d'atraccionsca
- dc.subject.other Brasil -- Condicions econòmiquesca
- dc.title Expansion of Disneyland to Brazilca
- dc.type info:eu-repo/semantics/masterThesisca