Expansion of Disneyland to Brazil

Abdin, Fahim; Fajardo, Anna; Prudencio, Jennifer

Expansion of Disneyland to Brazil

Llicència

Citació

Abdin, F, Fajardo, A, Prudencio, J. Expansion of Disneyland to Brazil. 2016. handle: http://hdl.handle.net/10230/27001

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Resum

This business plan explores an opportunity for The Walt Disney Company to develop its presence in emerging countries through the expansion of its Disneyland Park to Brazil. The venture proposed would be a break-through for the company who has yet to have such close presence in similar markets. Perhaps a move against the odds, the successful expansion of Disneyland to Brazil will be a great accomplishment for the company and the country, who has been working tirelessly to keep up with developed nations. This business plan has the opportunity to show the world the potential of emerging countries, and as a result, open the door for many companies to invest in the potential offered by developing nations.