Semantic fields to improve business: the hotels case

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• dc.contributor.author Fondevila i Gascón, Joan Francesc
• dc.contributor.author Mir-Bernal, Pedro
• dc.contributor.author Puiggròs-Román, Elena
• dc.contributor.author Muñoz-González, Mònica
• dc.contributor.author Berbel-Giménez, Gaspar
• dc.contributor.author Gutiérrez-Aragón, Óscar
• dc.contributor.author Feliu-Roé, Lluís
• dc.contributor.author Santana-López, Eva
• dc.contributor.author Rom Rodríguez, Josep
• dc.contributor.author Sorribas-Morales, Carolina
• dc.contributor.author Crespo, Javier L.
• dc.contributor.author Marqués, Joaquín
• dc.date.accessioned 2023-12-19T06:59:54Z
• dc.date.available 2023-12-19T06:59:54Z
• dc.date.issued 2016
• dc.description.abstract The decision-making from a tourist depend son the social media experience. For tourists, the importance of qualitative sources (forexample, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and Trip Advisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
• dc.format.mimetype application/pdf
• dc.identifier.citation Fondevila-Gascón J, Mir-Bernal P, Puiggròs-Román E, Muñoz-González M, Berbel-Giménez G, Gutiérrez-Aragón Ó, et al. Semantic fields to improve business: the hotels case. Fronteiras. 2016 Dec 12;5(2):47-60. DOI: 10.21664/2238-8869.2016v5i2.p47-60
• dc.identifier.doi http://dx.doi.org/10.21664/2238-8869.2016v5i2.p47-60
• dc.identifier.issn 2238-8869
• dc.identifier.uri http://hdl.handle.net/10230/58583
• dc.language.iso eng
• dc.publisher Anápolis GO. Centro Universitário de Anápolis Programa do Mestrado Multidisciplinar em Sociedade Tecnologia e Meio Ambiente
• dc.relation.ispartof Fronteiras. 2016 Dec 12;5(2):47-60
• dc.rights A Revista Fronteiras: Journal of Social, Technological and Environmental Science segue os preceitos legais da licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.rights.uri http://creativecommons.org/licenses/by-nc/4.0/legalcode
• dc.subject.keyword Social network
• dc.subject.keyword Interactivity
• dc.subject.keyword Technology
• dc.subject.keyword Opinion mining
• dc.title Semantic fields to improve business: the hotels case
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/publishedVersion