Marshall McLuhan: the possibility of re-reading his notion of medium
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- dc.contributor.author Roncallo-Dow, Sergio
- dc.contributor.author Scolari, Carlos Alberto, 1963-
- dc.date.accessioned 2024-12-09T07:23:38Z
- dc.date.available 2024-12-09T07:23:38Z
- dc.date.issued 2016
- dc.description.abstract After describing the origins of media ecology and the role of Marshall McLuhan in that theoretical constitution process, this article addresses McLuhan’s perspective on technology and media. In this context, the article warns that the impossibility of reading McLuhan stems from segregating technique and culture. This is impossible because there is a need to think about the extension of his idea of medium. The article proposes a conversation between McLuhan’s contributions and the works of thinkers like Don Ihde and Martin Heidegger, and ends with a final discussion on the meaning of concept of medium.
- dc.format.mimetype application/pdf
- dc.identifier.citation Roncallo-Dow S, Scolari C. Marshall McLuhan: the possibility of re-reading his notion of medium. Philosophies. 2016 Aug 12;1(2):141-52. DOI: 10.3390/philosophies1020141
- dc.identifier.doi http://dx.doi.org/10.3390/philosophies1020141
- dc.identifier.issn 2409-9287
- dc.identifier.uri http://hdl.handle.net/10230/68940
- dc.language.iso eng
- dc.publisher MDPI
- dc.relation.ispartof Philosophies. 2016 Aug 12;1(2):141-52
- dc.rights © 2016 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/).
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.rights.uri http://creativecommons.org/licenses/by/4.0/
- dc.subject.keyword McLuhan
- dc.subject.keyword Media ecology
- dc.subject.keyword Media
- dc.subject.keyword Medium
- dc.subject.keyword Technology
- dc.subject.keyword Theory
- dc.title Marshall McLuhan: the possibility of re-reading his notion of medium
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/publishedVersion