Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography

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• dc.contributor.author Xifra, Jordica
• dc.date.accessioned 2017-10-16T15:35:39Z
• dc.date.issued 2017
• dc.description.abstract The intellectual history of public relations has not paid attention to British political philosopher Thomas Hobbes. This article aims to close this gap. Following the so-called philosophy of prestige (Carnevali, 2012), the article applies Hobbes’ doctrine of natural law and human passions to public relations historiography. Indeed, considering recognition and reputation to be critical elements for human beings in a conflictual society in which gaining power was the main goal, Hobbes anticipated critical public relations thinking. In the Hobbesian system, because recognition is a social capital, reputation management becomes the most appropriate relational strategy to negotiate and gain power. Accordingly, uncertainty characterizes reputation and dealing with it fits into risk management. Although Hobbes never used the concepts of public relations or reputational risk, he was the first thinker to approach social relations from a conflictual perspective and view reputation as a risk deriving from it. Thus, through his approach, Hobbes opened up a new perspective, differing from those of other renowned Renaissance thinkers like Machiavelli or even some of his contemporaries, like Gracián, who also dealt with the idea of reputation.
• dc.format.mimetype application/pdfca
• dc.identifier.citation Xifra J. Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography. Public Relat Rev. 2017;43(3):579-86. DOI: 10.1016/j.pubrev.2017.03.001
• dc.identifier.doi http://dx.doi.org/10.1016/j.pubrev.2017.03.001
• dc.identifier.issn 0363-811
• dc.identifier.uri http://hdl.handle.net/10230/32968
• dc.language.iso eng
• dc.publisher Elsevierca
• dc.relation.ispartof Public Relat Rev. 2017;43(3):579-86
• dc.rights © Elsevier http://dx.doi.org/10.1016/j.pubrev.2017.03.001
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.keyword Thomas Hobbes
• dc.subject.keyword Symbolic capital
• dc.subject.keyword Reputation
• dc.subject.keyword Public relations historiography
• dc.subject.keyword Intellectual history
• dc.subject.keyword Recognition
• dc.title Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiographyca
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/acceptedVersion