Media ecology: exploring the metaphor to expand the theory
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- dc.contributor.author Scolari, Carlos Alberto, 1963-ca
- dc.date.accessioned 2016-01-26T08:07:02Z
- dc.date.available 2016-01-26T08:07:02Z
- dc.date.issued 2012ca
- dc.description.abstract This article introduces media ecology and reflects on its potential usefulness for gaining/nan understanding of the contemporary mutations of the media system. The first section/nmaps the origins of the field, specifically the development of the ecological metaphor. The/nsecond section explores the metaphor by including the concepts of evolution, interface, and/nhybridization in the media ecology discourse. The concept of evolution creates a theoretical/nframework for studying the history of media and suggests new concepts and questions about/nmedia extinction, survival, and coevolution. The concept of interface focuses on the media,/nsubject, and social interactions. Finally, the analysis of media hybridizations is basic for/nunderstanding the appearance of new media that combine different devices, languages, and/nfunctions.
- dc.format.mimetype application/pdfca
- dc.identifier.citation Scolari CA. Media ecology: exploring the metaphor to expand the theory. Communication Theory. 2012; 22(2): 204-225. DOI 10.1111/j.1468-2885.2012.01404.xca
- dc.identifier.doi http://dx.doi.org/10.1111/j.1468-2885.2012.01404.x
- dc.identifier.issn 1050-3293ca
- dc.identifier.uri http://hdl.handle.net/10230/25652
- dc.language.iso engca
- dc.publisher Wiley-Blackwellca
- dc.relation.ispartof Communication Theory. 2012; 22(2): 204-225.
- dc.rights © Wiley-Blackwell. The definitive version is available at www3.interscience.wiley.comca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.subject.keyword Ecología de los medios
- dc.subject.keyword Teoría de los medios
- dc.subject.keyword Evolución
- dc.subject.keyword Interface
- dc.subject.keyword Hibridación
- dc.subject.keyword Co-evolución
- dc.subject.keyword Media ecologyen
- dc.subject.keyword Evolutionen
- dc.subject.keyword Interfaceen
- dc.subject.keyword Hybridizationen
- dc.subject.keyword Coevolutionen
- dc.subject.keyword Media theoryen
- dc.title Media ecology: exploring the metaphor to expand the theoryca
- dc.type info:eu-repo/semantics/articleca
- dc.type.version info:eu-repo/semantics/acceptedVersionca