Estudi de l’ús de les llengües pròpies en una empresa privada: el cas de l’hotel El Palace Barcelona Proposta de guia d’estil per a El Palace Barcelona

Babiano Gil, Daniel

Estudi de l’ús de les llengües pròpies en una empresa privada: el cas de l’hotel El Palace Barcelona Proposta de guia d’estil per a El Palace Barcelona

Llicència

Citació

Babiano Gil, D. Estudi de l’ús de les llengües pròpies en una empresa privada: el cas de l’hotel El Palace Barcelona Proposta de guia d’estil per a El Palace Barcelona. 2025. handle: http://hdl.handle.net/10230/70995

Aquesta citació s'ha generat automàticament.

Resum

The tourism sector in Spain has undergone many changes since the 20th century, especially as a result of the consolidation of English as a lingua franca. This has led to a change in the perception of languages in the luxury hotel industry. In this context, the first area of study of this paper aims to study the use of languages in a company: El Palace Barcelona hotel. In particular, the purpose is to analyse the language model of the company, as well as to evaluate the effective use, influence, and predominance of the company’s own languages, both Spanish and Catalan. On the other hand, the second area of study aims to detect the linguistic deficiencies that have been observed in order to draw up a style guide. This guide will be adapted to the particular needs of the hotel and will be able to improve linguistic quality. In order to achieve these objectives, the current situation of languages in the tourism sector is contextualised and presented. Likewise, the importance of proofreading and coherence in corporate communication is also addressed, and, especially, the incidence and consequences it can produce in corporate identity. methodologically, a corpus of analysis of the materials on the website and written sources with more than a thousand entries has been constituted. It takes into consideration criteria of spelling, morphosyntax, lexis, conventions, and other translation criteria that have served to determine what the hotel’s own languages are like and the specific needs that derive from them. In addition, the corpus has been the starting point for the preparation of the style guide, which aims to overcome the inconsistencies and inaccuracies detected. Moreover, this guide will help improve linguistic quality in general, both for Catalan and Spanish, always taking into account the context in which the hotel is set. The conclusions show that the hotel’s language model is in line with its values, with a solemn and formal tone, combining tradition with innovation. It has also been detected that Spanish is the organisation’s vehicular language and has a strong influence on Catalan. For its part, the resource provided is addressed at the company’s communication team and encourages self-management to improve corporate communication, at the expense of the real need for a language professional. Thus, the proposed style guide represents an innovative contribution in the field of linguistics applied to tourism communication.