Reputation, propaganda, and hegemony in assyriology studies: a gramscian view of public relations historiography

Mostra el registre complet Registre parcial de l'ítem

• dc.contributor.author Xifra, Jordi
• dc.contributor.author Heath, Robert L.
• dc.date.accessioned 2023-05-08T06:29:04Z
• dc.date.available 2023-05-08T06:29:04Z
• dc.date.issued 2015
• dc.description.abstract The aim of this article is to revisit the robust interest in the history of public relations, including its role on behalf of organizations and communities. Energy for that effort is being generated by recent discussions of propaganda and reputation in Assyriology. Major archeological findings of the 2nd half of the twentieth century revealed texts explicating a system of public communication, the purpose of which was to legitimize the power of monarchs in the ancient Near East. Founded on written (royal inscriptions) and iconographic materials and influenced by the historical materialism predominant in historiography when Assyriology was at its height, Assyriologists have approached the study of Mesopotamian state ideology via an essentially communicative dimension where the search for legitimacy and hegemony is articulated through communication in the form of impression and reputation management. To that end, Gramsci's state theory, in particular his conception of historical blocs—dominant configurations of material capabilities, ideologies and institutions as determining frames for individual and collective action—are deemed useful for a critical view of public relations historiography.
• dc.format.mimetype application/pdf
• dc.identifier.citation Xifra J, Heath RL. Reputation, propaganda, and hegemony in assyriology studies: a gramscian view of public relations historiography. J Public Relat Res. 2015;27(3):196-211. DOI: 10.1080/1062726X.2015.1024247
• dc.identifier.doi http://dx.doi.org/10.1080/1062726X.2015.1024247
• dc.identifier.issn 1062-726X
• dc.identifier.uri http://hdl.handle.net/10230/56704
• dc.language.iso eng
• dc.publisher Taylor & Francis
• dc.relation.ispartof Journal of Public Relations Research. 2015;27(3):196-211.
• dc.rights © Taylor & Francis. This is an electronic version of an article published in Xifra J, Heath RL. Reputation, propaganda, and hegemony in assyriology studies: a gramscian view of public relations historiography. Journal of public relations research. 2015;27(3):196-211. Journal of public relations research is available online at: www.tandfonline.com http://www.tandfonline.com/doi/full/10.1080/1062726X.2015.1024247
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.other Relacions públiques -- Història
• dc.subject.other Propaganda
• dc.subject.other Assiriologia
• dc.subject.other Hegemonia
• dc.title Reputation, propaganda, and hegemony in assyriology studies: a gramscian view of public relations historiography
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/acceptedVersion