Are the spin doctors a figure of priority interest for public relations?
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- dc.contributor.author Vilajoana-Alejandre, Sandra
- dc.contributor.author Aira, Toni
- dc.date.accessioned 2020-02-18T08:44:36Z
- dc.date.available 2020-02-18T08:44:36Z
- dc.date.issued 2019
- dc.description.abstract This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective of public relations; and by another, the article analyses quantitatively and qualitatively, the presence and treatment of the figure of the spin doctor in the main academic journals included in the Journal Citation Reports in the fields of communication, public relations and political communication from de point of view of public relations discipline. The results of the research confirm the notable influence of public relations in the origin, definition and professional activity of spin doctors. By contrast, this study shows the low presence of the spin doctor concept in the academic literature, although the articles analysed confirm the importance of this figure from the point of view of public relations.
- dc.format.mimetype application/pdf
- dc.identifier.citation Vilajoana-Alejandre S, Aira T. Are the spin doctors a figure of priority interest for public relations?. IROCAMM. 2019;2(1):50-60. DOI: 10.12795/IROCAMM.2019.v02.i01.05
- dc.identifier.doi http://dx.doi.org/10.12795/IROCAMM.2019.v02.i01.05
- dc.identifier.issn 2605-0447
- dc.identifier.uri http://hdl.handle.net/10230/43626
- dc.language.iso eng
- dc.publisher Universidad de Sevilla
- dc.relation.ispartof IROCAMM. 2019;2(1):50-60. DOI: 10.12795/IROCAMM.2019.v02.i01.05
- dc.rights L'accés als continguts d'aquest document queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
- dc.subject.keyword Political communication
- dc.subject.keyword Public relations
- dc.subject.keyword Spin doctors
- dc.title Are the spin doctors a figure of priority interest for public relations?
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/publishedVersion