All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest

Pires de Sá, Fernanda; Roig Telo, Antoni

doi:http://dx.doi.org/10.15847/obsOBS14420201673

All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest

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Citation

Pires F, Roig A. All aboard?! Co-viewing with and within connected platforms in the Eurovision Song Contest. Observatorio (OBS*). 2020 Nov 13;14(4):78-97. DOI: 10.15847/obsOBS14420201673

Abstract

Based on co-viewing and connected viewing literature (Authors, year), this article analyses connected co-viewing practices within and with the use of media platforms around a live television event, using the Eurovision Song Contest as a case study. This popular event has a long-running tradition which has fostered extensive use of different kinds of connected platforms, including an official app. Using a case study approach and focusing on the Spanish context, we have analysed connected co-viewing in three main platforms: Facebook (through unofficial groups), Twitter (through live conversation and hashtagging practices around the event) and by exploring the Eurovision official second screen app. The study indicates that: (1) co-viewing is mutually shaped by the affordances and interface features of the platforms, the viewers’ practices and uses given to these platforms; (2) co-viewing can be expanded by platforms when designed for collective use; (3) user-generated content and data production are central elements to enhance co-viewing when using connected platforms; (4) platform affordances can create digital spaces, which might channel the way co-viewers perform and enjoy this activity.