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Integrating innovation into business strategy: perspectives from innovation managers

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dc.contributor.author López, Daniel
dc.contributor.author Oliver Riera, Miquel
dc.date.accessioned 2023-07-12T07:26:57Z
dc.date.available 2023-07-12T07:26:57Z
dc.date.issued 2023
dc.identifier.citation López D, Oliver M. Integrating innovation into business strategy: perspectives from innovation managers. Sustainability. 2023;15(8):6503. DOI: 10.3390/su15086503
dc.identifier.issn 2071-1050
dc.identifier.uri http://hdl.handle.net/10230/57553
dc.description.abstract This article presents the results of a literature review and the preliminary results of interviews with directors and innovation managers of large companies on the importance of innovation in business strategy, innovation strategy, and the factors they consider when choosing their strategy. Therefore, the study determines nine statements. There is no global consensus on the definition of innovation, which could affect its relevance in business. This contributes to the fact that the innovation department is not integrated as the main lever of the core business. A business strategy needs innovation, and a business innovation needs its own strategy. In fact, it is positive to incorporate the innovation strategy into the business strategy to improve productivity, performance, and sustainability. The innovation strategy is framed in a multidimensional way, and the innovation strategies are oriented to the offering, efficiency, and business plan. In turn, there are factors (internal and external) that affect or influence the decision of companies when deciding on an innovation strategy. It is also concluded that it is reasonable to consider that we can use the business strategy methodology to determine the innovation strategy. Future research could delve into how to establish a framework that defines the innovation strategy methodology with a unified approach where the main strategies and their components are revealed.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher MDPI
dc.relation.ispartof Sustainability. 2023;15(8):6503.
dc.rights © 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.title Integrating innovation into business strategy: perspectives from innovation managers
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.3390/su15086503
dc.subject.keyword business
dc.subject.keyword innovation
dc.subject.keyword strategy
dc.subject.keyword technology
dc.subject.keyword competitiveness
dc.subject.keyword performance
dc.subject.keyword business model
dc.subject.keyword open innovation
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion

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