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From social movements to political parties. Barcelona en comú’s electoral message, uses and limitations on Twitter during 2015 city council election

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dc.contributor.author García-Carretero, Lucía
dc.contributor.author Díaz Noci, Javier
dc.date.accessioned 2022-10-18T08:49:54Z
dc.date.available 2022-10-18T08:49:54Z
dc.date.issued 2018
dc.identifier.citation García-Carretero L, Díaz-Noci J. From social movements to political parties. Barcelona en comú’s electoral message, uses and limitations on Twitter during 2015 city council election. OBETS. Revista de Ciencias Sociales. 2018 Jul-Dec;13(2):515-45. DOI: 10.14198/OBETS2018.13.2.03
dc.identifier.issn 2529-9727
dc.identifier.uri http://hdl.handle.net/10230/54465
dc.description.abstract Twitter as an electoral communication tool is determined by the objectives and the character of each political organization. This article analyses the communication strategies of the political organization Barcelona en Comú on Twitter for a better understanding of the way in which new political forces work in a digital environment. The case study is based on qualitative content analysis with several categories related to the message and the digital network possibilities. The amount of 1,840 tweets from two groups of Twitter accounts was analyzed. First, the tweets disseminated by the six partiesthat form the electoral coalition Barcelona en Comú. Second, the tweets disseminated by politicians and members of communication commission of the parties. The results allow us to conclude that one of the six parties centralised the communication of the confluence. Also, that the bidirectional communication process among parties and users took place in the second group of Twitter accounts.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Universitat d'Alacant
dc.relation.ispartof OBETS: revista de ciencias sociales 2018 Jul-Dec;13(2):515-45
dc.rights Copyright (c) 2018 Lucía García-Carretero, Javier Díaz-Noci. Licencia Creative Commons Reconocimiento (CC BY 4.0).
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.title From social movements to political parties. Barcelona en comú’s electoral message, uses and limitations on Twitter during 2015 city council election
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.14198/OBETS2018.13.2.03
dc.subject.keyword Social media
dc.subject.keyword Twitter
dc.subject.keyword Political communication
dc.subject.keyword Online campaigning
dc.subject.keyword Digital media
dc.subject.keyword Barcelona en Comú
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion

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