dc.contributor.author |
Vallez, Mari |
dc.contributor.author |
Lopezosa, Carlos |
dc.contributor.author |
Pedraza, Rafael |
dc.date.accessioned |
2022-03-15T07:24:51Z |
dc.date.available |
2022-03-15T07:24:51Z |
dc.date.issued |
2022 |
dc.identifier.citation |
Vallez M, Lopezosa C, Pedraza-Jiménez R. A study of the web visibility of the SDGs and the 2030 agenda on university websites. Int J Sustain High Educ. 2022;23(8):41-59. DOI: 10.1108/IJSHE-09-2021-0361 |
dc.identifier.issn |
1467-6370 |
dc.identifier.uri |
http://hdl.handle.net/10230/52700 |
dc.description.abstract |
Purpose – Universities play an important role in the promotion and implementation of the 2030 Agenda for
Sustainable Development. This study aims to examine the visibility of information about the Sustainable
Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a
quantitative and qualitative analysis with an online visibility management platform that makes use of big
data technology.
Design/methodology/approach – The Web visibility of the universities studied in relation to the terms
“SDG”, “Sustainable Development Goals” and “2030 Agenda” was determined using the SEMrush tool.
Information was obtained on the number of web pages accessed and the queries formulated (query
expansion). The content indexed by Google for these universities was compiled, and finally, the search engine
optimization (SEO) factors applicable to the websites with the highest Web visibility were identified.
Findings – The universities analysed are content creators but do not have very high Web visibility in Web
searches for information on the SDGs. Of the 98 universities analysed, only four feature prominently in search
results.
Originality/value – Although research exists on the application of SEO to different areas, there have not,
to date, been any studies examining the Web visibility of universities in relation to Web searches for
information on the 2030 Agenda. The main contributions of this study are the global perspective it provides
on the Web visibility of content produced by universities about the SDGs and the recommendations it offers
for improving that visibility. |
dc.description.sponsorship |
This work is partially funded by the REDICE20-2800 project awarded by the Institute for
Professional Development of the University of Barcelona. It is also part of the project “Interactive
storytelling and digital visibility in interactive documentary and structured journalism”. RTI2018-
095714-B-C21 (MICINN/FEDER Spain). |
dc.format.mimetype |
application/pdf |
dc.language.iso |
eng |
dc.publisher |
Emerald |
dc.relation.ispartof |
International journal of sustainability in higher education. 2022;23(8):41-59. |
dc.rights |
© Mari Vallez, Carlos Lopezosa and Rafael Pedraza-Jiménez. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence.
Anyone may reproduce, distribute, translate and create derivative works of this article (for both
commercial and non-commercial purposes), subject to full attribution to the original publication and
authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/
legalcode |
dc.rights.uri |
https://creativecommons.org/licenses/by/4.0 |
dc.title |
A study of the web visibility of the SDGs and the 2030 agenda on university websites |
dc.type |
info:eu-repo/semantics/article |
dc.subject.keyword |
SDGs |
dc.subject.keyword |
2030 Agenda |
dc.subject.keyword |
Spanish universities |
dc.subject.keyword |
SEO |
dc.subject.keyword |
Web visibility |
dc.subject.keyword |
Higher education institutions |
dc.subject.keyword |
Sustainable development goals (SDGs) |
dc.subject.keyword |
Search engine optimisation (SEO) |
dc.relation.projectID |
info:eu-repo/grantAgreement/ES/2PE/RTI2018-095714-B-C21 |
dc.rights.accessRights |
info:eu-repo/semantics/openAccess |
dc.type.version |
info:eu-repo/semantics/publishedVersion |