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Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times

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dc.contributor.author Jorge, Ana
dc.contributor.author Oliva Rota, Mercè
dc.contributor.author Aguiar, Luis LM
dc.date.accessioned 2021-07-14T09:11:02Z
dc.date.issued 2021
dc.identifier.citation Jorge A, Oliva M, Aguilar LM. Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times. Popular communication. 2021;19(3):178-92. DOI: 10.1080/15405702.2021.1913491
dc.identifier.issn 1540-5702
dc.identifier.uri http://hdl.handle.net/10230/48181
dc.description.abstract This article examines how the news media framed the allegations made in 2016 against Cristiano Ronaldo for evading taxes through offshores, and how audiences discussed this online, in Portugal, where he is originally from, and Spain, where he played football at the time. These countries were amidst an “austerity culture” justifying welfare cuts, promoting entrepreneurialism as “success”, and presenting neoliberal policies as “common sense”. Our analysis reveals Ronaldo portrayed as a member of the economic elite criticized for the high earnings of football players and celebrity tax privileges; as an ungrateful immigrant who does not contribute enough to society; and as “one like us” maneuvering to evade taxes. The comparative analysis shows audiences had double standards based on their feelings toward the celebrity, and they interpreted this case positively or negatively in relation to the inefficiency of the fiscal and justice systems in Southern Europe.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Taylor & Francis
dc.relation.ispartof Popular communication. 2021;19(3):178-92.
dc.rights © This is an Accepted Manuscript of an article published by Taylor & Francis in Popular communication on 2021, available online: http://www.tandfonline.com/10.1080/15405702.2021.1913491
dc.title Offshoring & leaking: Cristiano Ronaldo’s tax evasion, and celebrity in neoliberal times
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.1080/15405702.2021.1913491
dc.subject.keyword Celebrity
dc.subject.keyword Scandal
dc.subject.keyword Audiences
dc.subject.keyword Austerity
dc.subject.keyword Comparative
dc.subject.keyword Taxation imaginaries
dc.subject.keyword Southern Europe
dc.rights.accessRights info:eu-repo/semantics/embargoedAccess
dc.type.version info:eu-repo/semantics/acceptedVersion
dc.embargo.liftdate 2022-10-13
dc.date.embargoEnd info:eu-repo/date/embargoEnd/2022-10-13


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