This research studies the Instagram accounts of two American-run Evangelical
Christian development NGOs in Uganda — Serving His Children and Amazima — to
investigate how they portray themselves and the people of their host community. A counter
analysis was also conducted on the Instagram of a Ugandan advocacy group, No White
Saviors, which has publicly accused both SHC and Amazima of doing more harm than
good. Instagram photos and their corresponding captions posted by the two NGOs from
2014 ...
This research studies the Instagram accounts of two American-run Evangelical
Christian development NGOs in Uganda — Serving His Children and Amazima — to
investigate how they portray themselves and the people of their host community. A counter
analysis was also conducted on the Instagram of a Ugandan advocacy group, No White
Saviors, which has publicly accused both SHC and Amazima of doing more harm than
good. Instagram photos and their corresponding captions posted by the two NGOs from
2014 through 2018 were gathered analyzed through a multimodel content analysis.
Similarly, Instagram posts by No White Saviors from 2018 though 2019 were gathered and
analyzed. The analysis provides an overall view of the prevalence of the white savior
complex within the two organizations. Post frequently contain messages that being called
by God is more important than being qualified to provide relief to disadvantaged and
suffering communities.
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