Welcome to the UPF Digital Repository

European comission's identity during brexit: a communication strategy change on twitter

Show simple item record

dc.contributor.author Mas Manchón, Lluís
dc.contributor.author Biermann, Nora Inka
dc.contributor.author Guerrero Solé, Frederic
dc.contributor.author Badajoz Dávila, David
dc.date.accessioned 2021-06-23T08:19:21Z
dc.date.available 2021-06-23T08:19:21Z
dc.date.issued 2021
dc.identifier.citation Mas Manchón L, Biermann NI, Guerrero Solé F, Badajoz Dávila D. European comission's identity during brexit: a communication strategy change on twitter. Online Journal Modelling the New Europe. 2021 Jun;35:116-38. DOI: 10.24193/OJMNE.2021.35.06
dc.identifier.issn 2247-0514
dc.identifier.uri http://hdl.handle.net/10230/47967
dc.description.abstract The European Union (EU) was founded to promote peace, prosperity and other values between an increasing number of member states (European Commission, 2001). However, Brexit has activated a reputation crisis that reinforces Euroscepticism (Börzel; Risse, 2018). The objective of the study is to identify the differences in the semantic construction and thematic framing of the European Commission during a two-year period, previous to Brexit and after Brexit, on a sample of 4827 tweets posted by the European Commission. Findings show that in the period before Brexit, the EU is presented as an abstract political body, highly informative on major crisis, and reactively framing messages with values responsibility and solidarity. After Brexit, the EC adapted its communication strategy to foster a sense of belonging to the EU by underlining a common transnational European identity. These results show that EU is using Twitter strategically, and their communications as well as framings, values and lexicon have been different before and after Brexit on Twitter. This might apply to other channels as well.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Faculty of European Studies
dc.relation.ispartof Online Journal Modelling the New Europe. 2021 Jun;35:116-38
dc.rights Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original. (https://creativecommons.org/licenses/by/4.0/deed.ca)
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.title European comission's identity during brexit: a communication strategy change on twitter
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.24193/OJMNE.2021.35.06
dc.subject.keyword European Comission
dc.subject.keyword Brexit
dc.subject.keyword Political communication
dc.subject.keyword Euroscepticism
dc.subject.keyword Framing analysis
dc.subject.keyword Social media
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion


This item appears in the following Collection(s)

Show simple item record

Search DSpace

Advanced Search


My Account


Compliant to Partaking