Welcome to the UPF Digital Repository

The Emotional politics of images: moral shock, explicit violence and strategic visual communication in the animal liberation movement

Show simple item record

dc.contributor.author Fernández, Laura
dc.date.accessioned 2021-06-10T10:04:58Z
dc.date.available 2021-06-10T10:04:58Z
dc.date.issued 2020
dc.identifier.citation Fernández L. The Emotional politics of images: moral shock, explicit violence and strategic visual communication in the animal liberation movement. JCAS. 2020;17(4):53-80.
dc.identifier.issn 1948-352X
dc.identifier.uri http://hdl.handle.net/10230/47843
dc.description.abstract Animal liberation activists regularly use visual communication to get their message across to the public. Explicit violent images are considered a potential tool to bridge the moral gap between activists and audiences. However, there is a strong debate regarding the effectiveness of different visuals. This paper aims to contribute to the discussion by examining to what extent these images may be effective means of raising awareness of speciesist beliefs and attitudes, as well as promoting changes in them. To this end, this paper reviews the most outstanding research on anti-speciesist visual communication strategies from an interdisciplinary approach, focusing on the concept of moral shock. According to the review, it seems reasonable to conclude that animal liberation activists can benefit from the strategic use of moral shock, but given the difficulty of drawing clear conclusions on the topic, more research on the issue is needed to obtain more accurate results.
dc.description.sponsorship Research for this paper was conducted with the support of Generalitat de Catalunya (Department of Universities and Research) and the European Social Fund.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Journal for Critical Animal Studies (JCAS)
dc.relation.ispartof Journal for Critical Animal Studies. 2020;17(4):53-80
dc.rights © Journal for Critical Animal Studies
dc.title The Emotional politics of images: moral shock, explicit violence and strategic visual communication in the animal liberation movement
dc.type info:eu-repo/semantics/article
dc.subject.keyword Advocacy
dc.subject.keyword Animal liberation
dc.subject.keyword Emotions
dc.subject.keyword Moral shock
dc.subject.keyword Speciesism
dc.subject.keyword Strategic visual communication
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account

Statistics

In collaboration with Compliant to Partaking