Show simple item record Castelló Monsech, Marcel Mokry, Alexander Charles Hans Quinata Chennaux, Bryan Joseph 2020-10-29T12:49:27Z 2020-10-29T12:49:27Z 2020
dc.description Master (Msc) in International Business. Master Thesis. Curs 2019-2020
dc.description Tutor: Andrew Coles
dc.description.abstract A newcomer to the world of franchising, the Rafa Nadal Academy, a center for tennis instruction, has grown rapidly over a period of four years, expanding to three new locations in the world, adding to the success of their flagship academy in Mallorca, Spain. While the Academy presses forward with new projects, at present it does not have a standardized and replicable franchise model for expanding internationally. This business plan ties together a series of assessment tools and practical measures in an effort to achieve an employable franchise model ready for use in the Singapore market. The project builds on the early experiences of the Academy’s locations established in Spain, Greece, Mexico, and Kuwait. It pulls together a series of good practices of the Academy and provides strength to some weak areas of the present business model. Finally, based on the research and financial modeling, this business plan concludes that Singapore is an ideal location for the next Rafa Nadal Academy.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
dc.subject.other Treball de fi de màster – Curs 2019-2020
dc.subject.other Esports i globalització
dc.subject.other Indústria del lleure
dc.subject.other Tennis
dc.subject.other Singapur
dc.subject.other Concessions (Comerç al detall)
dc.subject.other Sports and globalization
dc.subject.other Leisure industry
dc.subject.other Singapore
dc.subject.other Franchises (Retail trade)
dc.title The Rafa Nadal Academy franchise model in Singapore
dc.type info:eu-repo/semantics/masterThesis
dc.rights.accessRights info:eu-repo/semantics/openAccess


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