The Rafa Nadal Academy franchise model in Singapore
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- dc.contributor.author Castelló Monsech, Marcel
- dc.contributor.author Mokry, Alexander Charles Hans
- dc.contributor.author Quinata Chennaux, Bryan Joseph
- dc.date.accessioned 2020-10-29T12:49:27Z
- dc.date.available 2020-10-29T12:49:27Z
- dc.date.issued 2020
- dc.description Master (Msc) in International Business. Master Thesis. Curs 2019-2020ca
- dc.description Tutor: Andrew Colesca
- dc.description.abstract A newcomer to the world of franchising, the Rafa Nadal Academy, a center for tennis instruction, has grown rapidly over a period of four years, expanding to three new locations in the world, adding to the success of their flagship academy in Mallorca, Spain. While the Academy presses forward with new projects, at present it does not have a standardized and replicable franchise model for expanding internationally. This business plan ties together a series of assessment tools and practical measures in an effort to achieve an employable franchise model ready for use in the Singapore market. The project builds on the early experiences of the Academy’s locations established in Spain, Greece, Mexico, and Kuwait. It pulls together a series of good practices of the Academy and provides strength to some weak areas of the present business model. Finally, based on the research and financial modeling, this business plan concludes that Singapore is an ideal location for the next Rafa Nadal Academy.ca
- dc.format.mimetype application/pdf*
- dc.identifier.uri http://hdl.handle.net/10230/45621
- dc.language.iso engca
- dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licenseca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0ca
- dc.subject.other Treball de fi de màster – Curs 2019-2020ca
- dc.subject.other Esports i globalitzacióca
- dc.subject.other Indústria del lleureca
- dc.subject.other Tennisca
- dc.subject.other Singapurca
- dc.subject.other Concessions (Comerç al detall)ca
- dc.subject.other Sports and globalizationen
- dc.subject.other Leisure industryen
- dc.subject.other Singaporeen
- dc.subject.other Franchises (Retail trade)en
- dc.title The Rafa Nadal Academy franchise model in Singaporeca
- dc.type info:eu-repo/semantics/masterThesisca