Show simple item record Altuntas, Baytu Grammatikaki, Lida Maria Rall, Alexander 2020-10-01T11:33:54Z 2020-10-01T11:33:54Z 2020
dc.description Master (Msc) in International Business. Master Thesis. Curs 2019-2020
dc.description Tutor: Manel Guerris
dc.description.abstract This Master Thesis develops a plan for the Snoezelen company to expand its business to Germany. Thereby a two-dimensional expansion is conducted: First a new geographic area, second a new scope of application: Workplace productivity and wellbeing. The marketing activities place a high focus on digital marketing, brand building and customer education. The market will be entered without direct collaborations, but to scale the business, a franchise model will be applied later on. As data is crucial for this expansion, another focus is drawn on legal issues. We will start with a tight HR planning and gradually increase the workforce to cope with an increasing amount of clients. The financial plan shows that operating costs increase significantly during the first 5 years due to an increasing amount of clients. A 50 % equity, 50 % loan model is proposed, resulting from a financing need of about 600.000 EUROS
dc.format.mimetype application/pdf
dc.language.iso eng
dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
dc.subject.other Treball de fi de màster – Curs 2019-2020
dc.subject.other Snoezelen
dc.subject.other Germany
dc.subject.other International expansion
dc.subject.other Workplace efficiency
dc.subject.other Productivity
dc.subject.other B2B - service
dc.title Snoezelen expansion to Germany
dc.type info:eu-repo/semantics/masterThesis
dc.rights.accessRights info:eu-repo/semantics/openAccess


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