Snoezelen expansion to Germany
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- dc.contributor.author Altuntas, Baytu
- dc.contributor.author Grammatikaki, Lida Maria
- dc.contributor.author Rall, Alexander
- dc.date.accessioned 2020-10-01T11:33:54Z
- dc.date.available 2020-10-01T11:33:54Z
- dc.date.issued 2020
- dc.description Master (Msc) in International Business. Master Thesis. Curs 2019-2020ca
- dc.description Tutor: Manel Guerrisca
- dc.description.abstract This Master Thesis develops a plan for the Snoezelen company to expand its business to Germany. Thereby a two-dimensional expansion is conducted: First a new geographic area, second a new scope of application: Workplace productivity and wellbeing. The marketing activities place a high focus on digital marketing, brand building and customer education. The market will be entered without direct collaborations, but to scale the business, a franchise model will be applied later on. As data is crucial for this expansion, another focus is drawn on legal issues. We will start with a tight HR planning and gradually increase the workforce to cope with an increasing amount of clients. The financial plan shows that operating costs increase significantly during the first 5 years due to an increasing amount of clients. A 50 % equity, 50 % loan model is proposed, resulting from a financing need of about 600.000 EUROSca
- dc.format.mimetype application/pdf*
- dc.identifier.uri http://hdl.handle.net/10230/45369
- dc.language.iso engca
- dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licenseca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0ca
- dc.subject.other Treball de fi de màster – Curs 2019-2020ca
- dc.subject.other Snoezelenca
- dc.subject.other Germanyca
- dc.subject.other International expansionca
- dc.subject.other Workplace efficiencyca
- dc.subject.other Productivityen
- dc.subject.other B2B - serviceen
- dc.title Snoezelen expansion to Germanyca
- dc.type info:eu-repo/semantics/masterThesisca