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Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies

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dc.contributor.author Montaña, Mireia
dc.contributor.author Jiménez Morales, Mònika
dc.date.accessioned 2020-05-26T09:48:48Z
dc.date.available 2020-05-26T09:48:48Z
dc.date.issued 2020
dc.identifier.citation Montaña Blasco M, Jiménez-Morales M. Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies. Int J Environ Res Public Health. 2020 Mar 30;17(7):2335. DOI: 10.3390/ijerph17072335
dc.identifier.issn 1661-7827
dc.identifier.uri http://hdl.handle.net/10230/44821
dc.description.abstract Spain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutritional values of SSBs and SDs and advertising discursive strategies between 2013 and 2018 for all media. A mixed-methods approach was applied that included a quantitative analysis of advertising spend data, a content analysis and a study of the discursive strategies used in advertisements. In addition, the Nutri-score system was used in order to determine the nutritional quality of the beverages. The results were analyzed applying the Spanish advertising regulatory framework for obesity prevention. The main findings indicate an association between low nutritional value beverage advertisements and a discourse based on hedonistic elements. In order to prevent childhood obesity in Spain, a stricter regulation of advertising is necessary, especially in aspects such as the language used to present products and celebrity endorsements.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher MDPI
dc.relation.ispartof International journal of environmental research and public health. 2020 Mar 30;17(7):2335
dc.rights © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.title Soft drinks and sugar-sweetened beverages advertising in Spain: correlation between nutritional values and advertising discursive strategies
dc.title.alternative Gazeta de Ámsterdam: Historia y análisis de contenido
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.3390/ijerph17072335
dc.subject.keyword Childhood obesity
dc.subject.keyword Food advertising
dc.subject.keyword Sugar-sweetened beverages
dc.subject.keyword Soft drinks
dc.subject.keyword Food policy
dc.subject.keyword Nutrient profiling
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/publishedVersion


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