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City brands projected personality: a new measure to assess the consistency of projected personality across messages



City brands projected personality: a new measure to assess the consistency of projected personality across messages

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Document Type: Article
Version: Published version
Date: 2018
This document is associated with a Creative Common license © Vinyals-Mirabent S, Mohammadi L. City brands projected personality: a new measure to assess the consistency of projected personality across messages. Communication & Society. 2018;31(4):91-108. DOI: 10.15581/003.31.4.91-108 This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium. 
http://creativecommons.org/licenses/by/3.0/

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