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An (other) ‘story’ in history: challenging colonialist public relations in novels of resistance

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dc.contributor.author Munshi, Debashish
dc.contributor.author Kurian, Priya
dc.contributor.author Xifra, Jordi
dc.date.accessioned 2017-10-16T15:34:37Z
dc.date.issued 2017
dc.identifier.citation Munshi D, Kurian P, Xifra J. An (other) ‘story’ in history: challenging colonialist public relations in novels of resistance. Public Relat Rev. 2017;43(2):366-74. DOI: 10.1016/j.pubrev.2017.02.016
dc.identifier.issn 0363-8111
dc.identifier.uri http://hdl.handle.net/10230/32955
dc.description.abstract This article extends the scholarship in critical public relations by charting an alternative historiography of public relations. It opens up a radically different methodology for studying the history of PR by looking to contemporary works of historical fiction as compelling sources that speak about the interplay of dominance and resistance in the strategic communication interactions of colonial times. The nuanced critical reinterpretation of the past in novels, depicted through the eyes of fictional characters, provides a fresh perspective on the ways in which public relations was deployed by colonial political and business establishments and, more significantly, how subaltern publics used their own communication strategies to fight back. The analysis illustrates alternative ways of looking at PR that are as relevant today.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Elsevier
dc.relation.ispartof Public Relat Rev. 2017;43(2):366-74
dc.rights © Elsevier http://dx.doi.org/10.1016/j.pubrev.2017.02.016
dc.title An (other) ‘story’ in history: challenging colonialist public relations in novels of resistance
dc.type info:eu-repo/semantics/article
dc.identifier.doi http://dx.doi.org/10.1016/j.pubrev.2017.02.016
dc.subject.keyword Critical public relations
dc.subject.keyword Postcolonial theory
dc.subject.keyword Subaltern publics
dc.subject.keyword Historical fiction
dc.subject.keyword Hayden White
dc.rights.accessRights info:eu-repo/semantics/openAccess
dc.type.version info:eu-repo/semantics/acceptedVersion


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