Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition
Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition
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The following dissertation proposes a qualitative approach on the matter ofadvertising, society and construction of identity, based on the effect of householdappliances commercials in constructing female identity of Spanish women today.Conclusions will be drawn based on a juxtaposition of social background andadvertising content and on how Spanish women of today perceive the evolution offemale imagery depicted in advertisements. The aim is to demonstrate how muchcommercials mirrors society and how far it reinforces paradigms no longer existingDirector i departament