Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female condition

Mostra el registre complet Registre parcial de l'ítem

  • dc.contributor.author Lobo Costa, Camilaca
  • dc.contributor.other Universitat Pompeu Fabra. Departament de Comunicacióca
  • dc.contributor.other Jiménez Morales, Mònikaca
  • dc.date.accessioned 2012-07-11T01:54:39Z
  • dc.date.available 2012-07-11T01:54:39Z
  • dc.date.issued 2010-12-29T17:31:22Zca
  • dc.date.modified 2012-07-10T07:27:35Zca
  • dc.description.abstract The following dissertation proposes a qualitative approach on the matter ofadvertising, society and construction of identity, based on the effect of householdappliances commercials in constructing female identity of Spanish women today.Conclusions will be drawn based on a juxtaposition of social background andadvertising content and on how Spanish women of today perceive the evolution offemale imagery depicted in advertisements. The aim is to demonstrate how muchcommercials mirrors society and how far it reinforces paradigms no longer existingca
  • dc.format 83 p.ca
  • dc.format 1063062 bytesca
  • dc.format application/pdfca
  • dc.format.mimetype application/pdfca
  • dc.identifier http://hdl.handle.net/2072/97266ca
  • dc.identifier.uri http://hdl.handle.net/10230/11300
  • dc.language.iso engca
  • dc.rights.uri Aquest document està subjecte a una llicència d'ús de Creative Commons, amb la qual es permet copiar, distribuir i comunicar públicament l'obra sempre que se'n citin l'autor original, la universitat i el departament i no se'n faci cap ús comercial ni obra derivada, tal com queda estipulat en la llicència d'ús (http://creativecommons.org/licenses/by-nc-nd/2.5/es/)ca
  • dc.subject.other Dones en la publicitat -- Espanyaca
  • dc.subject.other Dones -- Espanyaca
  • dc.subject.other Publicitat -- Electrodomèsticsca
  • dc.subject.other Identitat sexualca
  • dc.subject.other Publicitat -- Aspectes socialsca
  • dc.title Female stereotypes in household appliances advertising and their social role in Spain: the perpetuation of a no- longer-existing female conditionca
  • dc.type info:eu-repo/semantics/reportca