Marketing mix of the music industry in the United States and South Korea
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- dc.contributor.author Zhao, Ruyica
- dc.date.accessioned 2016-05-10T09:37:28Z
- dc.date.available 2016-05-10T09:37:28Z
- dc.date.issued 2016
- dc.description Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2015-2016ca
- dc.description Tutor: David Arnottca
- dc.description.abstract Even though many (probably most) people, would think that the music industry is still/ngrowing, figures show that this sector is shrinking. However, the United States and South/nKorea reported good trends on their revenues. This paper aims to provide a better/nunderstanding of the music industry of an emerging country (South Korea) compared to/nthe leader in the industry (the United States). The four elements of the marketing mix/nare used to explore their music industry and to identify the differences and similarities/nbehind their successes. This study shows that their promotion of the music industry is/nfairly similar, the place is similar, but the distribution strategy is different, and their/nproduct and price are completely different. The similarities found are mainly related to/nthe globalization through the internet. By contrast, the differences are derived from/nhistorical, cultural and economic aspects.ca
- dc.format.mimetype application/pdfca
- dc.identifier.uri http://hdl.handle.net/10230/26260
- dc.language.iso engca
- dc.rights Attribution-NonCommercial-NoDerivs 3.0 Spainca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/ca
- dc.subject.other Treball de fi de grau – Curs 2015-2016ca
- dc.subject.other Música -- Indústria i comerç -- Estats Units d'Amèricaca
- dc.subject.other Música -- Indústria i comerç -- Corea del Sudca
- dc.subject.other Màrquetingca
- dc.title Marketing mix of the music industry in the United States and South Koreaca
- dc.type info:eu-repo/semantics/bachelorThesisca