Measuring subjective social stratification: how does the graphical layout of rating scales affect response distributions, response effort, and criterion validity in web surveys?
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- dc.contributor.author Lenzner, Timo
- dc.contributor.author Höhne, Jan Karem
- dc.date.accessioned 2022-11-21T08:49:17Z
- dc.date.available 2022-11-21T08:49:17Z
- dc.date.issued 2022
- dc.description.abstract Previous research has shown that question characteristics, such as the shape of rating scales, can affect how respondents interpret and respond to questions. For example, earlier studies reported different response distributions for questions employing rating scales in the form of a ladder and in the form of a pyramid. The current experiment, implemented in a probability-based online panel (N = 4,377), re-visits and extends this research by examining how the two graphical layouts (ladder vs. pyramid) affect response behavior and data quality of a question on subjective social stratification. In line with the earlier results, we found that respondents rated their social status lower in the pyramid than in the ladder condition. No differences between the two layouts were found regarding response effort, however, the ladder layout was associated with higher criterion validity. Therefore, we recommend employing the ladder layout when measuring subjective social stratification.
- dc.format.mimetype application/pdf
- dc.identifier.citation Lenzner T, Höhne JK. Measuring subjective social stratification: how does the graphical layout of rating scales affect response distributions, response effort, and criterion validity in web surveys? International Journal of Social Research Methodology. 2022;25(2):269-75. DOI: 10.1080/13645579.2021.1874607
- dc.identifier.doi http://dx.doi.org/10.1080/13645579.2021.1874607
- dc.identifier.issn 1364-5579
- dc.identifier.uri http://hdl.handle.net/10230/54928
- dc.language.iso eng
- dc.publisher Taylor & Francis
- dc.relation.ispartof International Journal of Social Research Methodology. 2022;25(2):269-75
- dc.rights © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.rights.uri http://creativecommons.org/licenses/by/4.0/
- dc.subject.keyword Data quality
- dc.subject.keyword Pragmatic response effect
- dc.subject.keyword Rating scale design
- dc.subject.keyword Response behavior
- dc.subject.keyword Response effort
- dc.title Measuring subjective social stratification: how does the graphical layout of rating scales affect response distributions, response effort, and criterion validity in web surveys?
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/publishedVersion