Daily ‘dairy’: analysing the perceived kinship of food lobbies and the media output
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- dc.contributor.author Yazianok, Marynaca
- dc.date.accessioned 2017-03-01T13:18:32Z
- dc.date.available 2017-03-01T13:18:32Z
- dc.date.issued 2016
- dc.description Tutora: Núria Almiron Roig
- dc.description Treball de fi de Màster Estudis Internacionals sobre Mitjans, Poder i Diversitat
- dc.description.abstract This work argues that while the consumption of ‘dairy’ products is widely encouraged as healthy and essential, the interests of the bovine animals who ‘produce’ milk are not taken into the account. In order to make visible the existing system of oppression of farmed animals, the public access documents of the main European agri-food lobbies, namely CELCAA, Copa-Cogeca, and FoodDrink Europe are thoroughly analyzed, with a special emphasis made on the ‘dairy’-related discourse. Besides, the role of national media in constructing the image of “healthy milk” is discussed on the example of 96 news stories collected from British (The Guardian; The Times) and Spanish newspapers (El Mundo; El País). The study follows the framework of Critical Animal and Media Studies and employs the methodology of Critical Discourse Analysis. The preliminary findings based on the empirical results reveal the perceived parallelism between the discourse of aforementioned lobbies and national media discourse.ca
- dc.format.mimetype application/pdfca
- dc.identifier.uri http://hdl.handle.net/10230/28157
- dc.language.iso engca
- dc.rights Attribution-NonCommercial-NoDerivs 2.5 Españaca
- dc.rights.accessRights info:eu-repo/semantics/openAccessca
- dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/2.5/es/ca
- dc.subject.other Productes lactis -- Indústria i comerç
- dc.subject.other Aliments -- Aspectes ètics i morals
- dc.subject.other Bestiar lleter -- Cria i desenvolupament
- dc.subject.other Productes lactis -- Cobertura periodística -- Espanya
- dc.subject.other Productes lactis -- Cobertura periodística -- Gran Bretanya
- dc.title Daily ‘dairy’: analysing the perceived kinship of food lobbies and the media outputca
- dc.type info:eu-repo/semantics/masterThesisca