Labels as nudges? An experimental study of car eco-labels
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- dc.contributor.author Codagnone, Cristiano
- dc.contributor.author Veltri, Giuseppe Alessandro
- dc.contributor.author Bogliacino, Francesco
- dc.contributor.author Lupiáñez-Villanueva, Francisco
- dc.contributor.author Gaskell, George
- dc.contributor.author Ivchenko, Andriy
- dc.contributor.author Ortoleva, Pietro
- dc.contributor.author Mureddu, Francesco
- dc.date.accessioned 2023-12-11T06:42:32Z
- dc.date.available 2023-12-11T06:42:32Z
- dc.date.issued 2016
- dc.description.abstract This article presents the results of a laboratory experiment and an online multi-country experiment testing the effect of motor vehicle eco-labels on consumers. The laboratory study featured a discrete choice task and questions on comprehension, while the ten countries online experiment included measures of willingness to pay and comprehension. Labels focusing on fuel economy or running costs are better understood, and influence choice about money-related eco-friendly behaviour. We suggest that this effect comes through mental accounting of fuel economy. In the absence of a cost saving frame, we do not find a similar effect of information on CO2 emissions and eco-friendliness. Labels do not perform as well as promotional materials. By virtue of being embedded into a setting designed to capture the attention, the latter are more effective. We found also that large and expensive cars tend to be undervalued once fuel economy is highlighted.
- dc.format.mimetype application/pdf
- dc.identifier.citation Codagnone C, Veltri GA, Bogliacino F, Lupiáñez-Villanueva F, Gaskell G, Ivchenko A, et al. Labels as nudges? An experimental study of car eco-labels. Econ Polit. 2016 Dec;33(3):403-32. DOI: 10.1007/s40888-016-0042-2
- dc.identifier.doi http://dx.doi.org/10.1007/s40888-016-0042-2
- dc.identifier.issn 1973-820X
- dc.identifier.uri http://hdl.handle.net/10230/58478
- dc.language.iso eng
- dc.publisher Springer
- dc.relation.ispartof Economia Politica. 2016 Dec;33(3):403-32
- dc.rights This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.rights.uri http://creativecommons.org/licenses/by/4.0/
- dc.subject.keyword Eco-label
- dc.subject.keyword Nudge
- dc.subject.keyword Willingness to pay
- dc.subject.keyword Fuel economy
- dc.subject.keyword Experiments
- dc.subject.keyword CO2 emission
- dc.title Labels as nudges? An experimental study of car eco-labels
- dc.type info:eu-repo/semantics/article
- dc.type.version info:eu-repo/semantics/publishedVersion