Anchor effects on entrepreneurial entry and risk-taking
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- dc.contributor.author Chen, Jiajia
- dc.contributor.author Chen, Wu
- dc.date.accessioned 2025-08-07T10:50:49Z
- dc.date.available 2025-08-07T10:50:49Z
- dc.date.issued 2025
- dc.description Treball de Fi de Grau en Estudis Internacionals d'Economia i Empresa. Curs 2024-2025
- dc.description Tutor: Theodor Vladasel
- dc.description.abstract It has been well documented that an individuals’ surroundings influences their entrepreneurial decisions. This paper provides a new behavioral perspective to explain the phenomenon. We focus on the university setting and argue that social reference points create anchoring effects on students and influence them on their likelihood of entrepreneurial entry and risk-taking. We conducted an empirical study with survey data collected from Spanish university students and found that a higher social anchor led to a higher likelihood of entry and risk-taking. Additionally, children of business owners had increased risk-taking due to the anchor, explaining why entrepreneurship tends to run in the family. Men and children of entrepreneurs were encouraged to enter, and men and high self-efficacy individuals took more risks when identifying their surrounding peers as entrepreneurs, explaining the prevalence of these characteristics among entrepreneurs. The general anchor was ineffective in influencing entrepreneurial decisions, highlighting the salience of social anchors. The results of the study help explain how, from a cognitive perspective, environments such as elite universities are so prolific in producing successful entrepreneurs. This provides a more comprehensive view of the origins of entrepreneurship and has implications for institutional policies to foster business creation and increase overall welfare.
- dc.identifier.uri http://hdl.handle.net/10230/71080
- dc.language.iso eng
- dc.rights This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
- dc.rights.accessRights info:eu-repo/semantics/openAccess
- dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0
- dc.subject.other Treball de fi de grau – Curs 2024-2025
- dc.title Anchor effects on entrepreneurial entry and risk-taking
- dc.type info:eu-repo/semantics/bachelorThesis