Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental

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• dc.contributor.author Cornelissen, Gert
• dc.contributor.author Pandelaere, Mario
• dc.contributor.author Warlop, Luk
• dc.contributor.author Dewitte, Siegfried
• dc.date.accessioned 2024-02-01T07:17:49Z
• dc.date.available 2024-02-01T07:17:49Z
• dc.date.issued 2008
• dc.description.abstract People frequently fail to see themselves as environmentally conscious consumers; one reason for this is that they are oftentimes prone to dismissing their more common ecological behaviors (e.g., avoid littering) as non-diagnostic for that particular self-image. The cueing of commonly performed ecological behaviors as environmentally friendly (what we call positive cueing) renders both cued and non-cued common ecological behaviors more diagnostic for the inference of pro-environmental attitudes (Study 1). As a result, positive cueing increases the likelihood that people will see themselves as consumers who are concerned with the degree to which their behavior is environmentally responsible (Study 2). The cueing of common ecological behaviors leads participants to choose environmentally friendly products with greater frequency, and even to use scrap paper more efficiently (Study 3). We discuss the implications for effective social marketing campaigns.
• dc.format.mimetype application/pdf
• dc.identifier.citation Cornelissen G, Pandelaere M, Warlop L, Dewitte S. Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental. International Journal of Research in Marketing. 2008 Mar;25(1):46-55. DOI: 10.1016/j.ijresmar.2007.06.002
• dc.identifier.doi http://dx.doi.org/10.1016/j.ijresmar.2007.06.002
• dc.identifier.issn 0167-8116
• dc.identifier.uri http://hdl.handle.net/10230/58919
• dc.language.iso eng
• dc.publisher Elsevier
• dc.relation.ispartof International Journal of Research in Marketing. 2008 Mar;25(1):46-55
• dc.rights © Elsevier http://dx.doi.org/10.1016/j.ijresmar.2007.06.002
• dc.rights.accessRights info:eu-repo/semantics/openAccess
• dc.subject.keyword Pro-environmental attitudes
• dc.subject.keyword Ecological consumer behavior
• dc.subject.keyword Self-perception theory
• dc.subject.keyword Social marketing
• dc.subject.keyword Accessibility-diagnosticity framework
• dc.title Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
• dc.type info:eu-repo/semantics/article
• dc.type.version info:eu-repo/semantics/acceptedVersion